About us

Our vision is to make work inspiring and fulfilling.

The new age of HR's revolution

The world is adapting to the New Normal. So is the workplace. Distributed teams, hybrid workplaces, agile organizations and new work expectations are challenging the way HR operates. Can HR keep up? We believe so - but only with a new breed of HR Technology.

Agile. Mobile. Social

Grove HR is a new HR platform that helps companies win the hearts and minds of the new workforce. A workforce that is more agile, mobile and social.

With Grove, HR teams can now create experiences where employees are truly empowered to be at their best.

Our story

Grove HR was founded by a serial tech entrepreneur, Vu Lam. Besides Grove HR, Vu is the founder of successful startups, including KMS Technology, Katalon, and Kobiton. As he managed these startups, Vu faced HR complexities and talent acquisition challenges. He quickly realized that building fulfilling employee experiences was key to attracting the best and the brightest.

It became clear that such a business philosophy required a different type of supporting technology. In 2018, Grove HR was born. With a focus on how the new workforce wants to experience work rather than what HR processes need to be done, Grove HR aims at helping companies create more inspiring and fulfilling work cultures.

Currently, we already serve more than 5,000 SMBs in more than ten countries.
2018
Incubation and infrastructure building
2019
Beta launch
2020
Launch of the Core HR Plan 
2021
Launch of the Engage Plan and Grow Plan 

Grove at a glance

Grove HR is a new HR platform that helps companies win the hearts and minds of the new workforce. A workforce that is more agile, mobile and social.

50+

Team members

5K+

Customers

07

Core modules

10+

Countries

45K

Subscribers

90

Features
We are building the world’s most employee-centric and integrated HR platform

Fast-growing teams trust Grove HR

Join 5,000+ companies around the world
testimonials

Need proof? Here are a few great ones

"Our team has grown by 30% thanks to faster and easier recruitment process. We are able to send out the application link and have applicants instantly around the world"
Jomar Colao
Operations Manager
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Nguyen Huu Phuc
Marketing Director, Grove HR
"Our team has grown by 30% thanks to faster and easier recruitment process. We are able to send out the application link and have applicants instantly around the world"
Jomar Colao
Operations Manager
Our favorite things about Grove HR are the easy-to-use UI and its well-fit recruitment features. Their team is also always available to help whenever we are in need of support. It is worthy to note that their regular product update to solve customers' problems is another key reason why we enjoy using Grove HR.
Viet Truong
Senior Human Resource Executive, Hiip Asia
It used to take 1 day to process payroll. Now I can download attendance data from Grove HR and calculate payroll in 5 minutes
Maslinda Abdul Talib
Chief Revenue Officer
We are a small company and we were looking for a software that can streamline our HR processes. Grove HR does all of that and does it 10x better than any other software in this space
Aayush Jain
Co-founder & CEO, Greendeck
"I had to process about 25 or 30 people very quickly, like in a day, and we did not have Grove at the time so I was doing that all manually. Using it (Grove) helps me automate my work, which is important if you want to scale and bring new employees and just operate better."
Tiffany Williams
Senior HR Manager at Kobiton

The leadership team

Vu Lam
CEO, Founder
Buu Nguyen
CTO
Bao Nguyen
General Manager
Phuc Nguyen
Marketing Director

People of Grove

People are at the heart of Grove HR and we want you to truly be inspired and fulfilled. From everything you do, you’ll have the opportunity to collaborate with great people, tackle big challenges and make a real impact — while being your unique, authentic self.
Grove HR